Who I Am

Hello. I am Naomi Mizrahi, a French-born UX/UI designer based in Jerusalem, Israel (Technical degree in visual communication). I love exploring vibrant and colorful concepts, and have a deep passion for urban art and culture.

Specialities: CX and UX/UI design.

Experience

2020 -Until now

Head of UX
Memshal Zamin Unit (National Digital ministry)

Team Leader responsible for building and managing a new team of 6 UX/UI people. In addition, I was responsible for the conception and the design of 3 projects: GoVisit, National Identification App and the new Design System of all the Governement's digital products.

  • Team management
  • Recruitment
  • CX/UX consultant for several products of the company
  • Strategy
  • UX research (interviews, surveys, analytics)
  • Analysis (personas, scenarios)
  • Information Architecture
  • UX Design (prototypes, workflow, wireframes with axure)
  • Dashboard design
  • MockUps

2019 -2020

UX/UI Designer
Memshal Zamin Unit (Ministry of Finance)

Responsible of conception and design (UX/UI) of two projects: Yaalom website and CRM processes.

  • UX research (interviews, surveys, analytics)
  • Analysis (personas, scenarios)
  • Information Architecture
  • UX Design (prototypes, workflow, wireframes with axure)
  • Dashboard design
  • MockUps

2016 -2018

UX/UI Designer
Gan Haotzar, Bookevents Project

A new website to organize an entire event in Israel : Wedding, Bar-Mitsvah and more. In charge of building the entire concept of a website for event organization in Israel without event manager:

  • Strategy
  • UX research (interviews, surveys, analytics)
  • Analysis (personas, scenarios)
  • Information Architecture
  • UX Design (prototypes, workflow, wireframes with axure)
  • Dashboard design
  • MockUps

Link to axure project :

2012 - 2016

UI/UX Head Office Designer 
Gan Haotzar

A World Leading online Trading Company, specializing in foreign exchange and financial derivatives trading (FOREX & Binary Options). In charge of a team designers and of design and activity of 3 websites.

  • Graphic Chart: Logos, colors rule choosing, Banners, FB…
  • Workflow Design
  • Landing Pages design and integration
  • Email Templates design
  • LWordpress Websites building

2009 - 2012

Graphic Designer
Snapkeys

In charge of the Mobile application GUI and UI website. Graphic designer for CES show at Las Vegas.

  • Graphic Chart
  • GUI Design (mobile app)
  • Learning game design
  • Ads and banner design
  • Print design for CES show in Las Vegas

2008 - 2009

Graphic Designer
Filmolux

Graphic and web designer for a german company in their subsidiary based in Paris.

  • Catalog design
  • Website Design